PPC consultant
A freelance PPC consultant with 14+ years on the account, hired directly instead of through an agency
I am Diego Willian Zietek, an independent PPC consultant for companies in the United States, Canada and Europe. I audit, plan and run the accounts myself: Google Ads first, Microsoft Advertising and Meta Ads where they earn their place, with tracking done by the same person.
What a PPC consultant covers
PPC is broader than Google Ads. A PPC consultant plans and runs paid search across Google and Microsoft, and often the paid social that sits next to it, with one account structure, one measurement layer and one person accountable for the result. That last part is what people are usually buying when they look for a PPC consultant rather than an agency: direct access to whoever does the work.
Paid search
Google Ads Search, Shopping and Performance Max, plus Microsoft Advertising, which in the US still delivers a cheaper click on the same intent for many B2B and finance accounts.
Paid social
Meta Ads for demand and remarketing. Run only when there is a reason, not because the invoice looks fuller.
Measurement
GA4, Google Tag Manager, consent mode and offline conversion import, so the platforms optimize toward customers rather than form fills. See conversion tracking.
PPC consultant or PPC agency
Agencies are the right answer for some accounts: many markets, many languages, a creative pipeline that needs a team. For a single company spending between a few thousand and a hundred thousand dollars a month, the agency structure mostly adds cost and distance. Three differences matter in practice.
- Who does the work. With an independent consultant this should be a trivial question with one answer. If it is not, you are talking to a small agency describing itself as a consultant.
- How pricing bends behavior. A percentage of spend rewards spend. A flat fee rewards keeping the client. I charge a flat monthly fee for PPC management, agreed up front and reviewed when scope changes.
- What happens when you leave. Everything I build sits in your own Google Ads, Microsoft Advertising, Meta and analytics accounts. That is worth settling in writing with anyone you hire, me included.
What a month with a PPC consultant looks like
- Weekly, in the account. Search terms reviewed and negatives added, bids and budgets adjusted against the target, ads and assets rotated when a test has a winner, feed or landing page issues flagged to whoever owns them.
- Monthly, in writing. Cost per lead or per customer, what changed, what I plan to change next, and what I need from you. Written for the owner, not for another marketer.
- Quarterly, at the structure. Are the campaigns still organized the way the business makes decisions: by service line, margin and geography? Structures drift as accounts grow, and a quarterly rebuild of the weak parts is cheaper than a yearly rescue.
How the first look at an account goes, check by check, is in a worked audit example.
Working with companies in the US, Canada and Europe
I work remotely from Brazil, in English and mostly in writing. Brazil sits one to two hours ahead of US Eastern time, so calls fit comfortably into a US morning or early afternoon, and written replies come within one working day. Reporting is in dollars, and everything is built in your own accounts from the first day.
Based in the UK or Ireland? The same practice runs a UK site with prices in pounds: ppcconsultancy.uk. And if you are a PPC specialist looking for contract work, this is not a vacancy; accounts are not passed on to subcontractors.
Consultant, contractor or freelancer
Some companies search for a PPC contractor: a specialist hired on a contract for a defined period or scope rather than on an open-ended retainer. The terms here fit that. Management runs month to month with 30 days' notice either way, so a contract of three or six months is simply the same engagement with an end date written in. Project work (an audit, a setup, a tracking rebuild, a set of landing pages) is a fixed price with a defined deliverable. Either way you contract directly with me, not with an agency that assigns someone.
What the work has produced
For Trutek, a Brazilian truck parts company, the Google Ads account I have run since 2020 shows about 260 attributed contact conversions from 5,707 clicks. For a health plan reseller, Google Ads produced 651 quote requests in October 2019 at R$ 14.31 each, on the same spend as the month before. The method is not exotic: campaigns split by intent, tracking that separates a real enquiry from noise, a weekly pass through the search terms and steady tests of ads and pages. The results page lays out the published engagements and what can and cannot be verified.
Questions people ask before hiring
Can I hire you as a PPC contractor for a fixed period?
Yes. A three- or six-month contract is the same month-to-month engagement with an end date written in, and project work is a fixed price with a defined deliverable. You contract directly with me.
What does a PPC consultant do?
Audits the accounts, decides what to fix first, and then either advises your team or runs the campaigns directly: search terms, bids, budgets, ads, landing pages and the tracking underneath. With an independent consultant, the same person does all of it.
Is a PPC consultant the same as a PPC freelancer?
Mostly the label. Both are one independent person. "Consultant" leans toward strategy and advice, "freelancer" toward hands-on work in the account. I do both: the audit and the plan, then the weekly work that carries it out.
What does a PPC consultant charge?
Either a fixed price for a defined piece of work, such as an audit or a rebuild, or a flat monthly retainer for ongoing management. I do not charge a percentage of ad spend. Fees are quoted once I know the account size and platforms, usually from the form alone; the pricing page explains the models.
Is a PPC consultant right for a small business?
If the business spends enough for the fee to be a sensible share of the total, yes. Below roughly $3,000 a month, an audit plus a one-off setup that you then run yourself is usually better value than a retainer. The page on small business PPC management goes into it.
Can one consultant really cover Google, Microsoft and Meta?
For a single company, yes, and it is better that way: one measurement layer and one person deciding where the next dollar goes. What one person cannot do is produce creative at agency volume, so for Meta-heavy brands I work alongside your designer or a creative studio rather than replacing them.
Do you sign a contract?
A short agreement covering scope, fee, confidentiality and that everything built belongs to you. It is month to month, with 30 days' notice rather than a fixed term.
How quickly can you start?
An audit usually starts within a week of the go-ahead. Ongoing management depends on capacity, because I deliberately keep the client list short; if I cannot take the account on properly, I will say so on the call.
Do you work with agencies?
Yes, as a senior operator brought in on specific accounts, usually white label. That is described on the white label PPC page.
Related services
Tell me about the account
Spend band, site and what is not working. You get a straight answer on whether I can help, what I would do first and a price range. No proposal deck, no sales follow-up sequence.