PPC consultant Houston
PPC consultant for Houston businesses, with a published Houston case and calls on Central time
Independent PPC consultant for Houston companies: 14+ years running Google, Microsoft, Meta and LinkedIn Ads, a published Houston HVAC and plumbing case with a 44% lower cost per acquisition, calls on Central time, and a fee that does not carry a Galleria office inside it.
What Houston accounts usually need
Houston is the fourth-largest metro in the country and one of the most spread out: a service business in Katy, Sugar Land, The Woodlands and Pearland is running four different auctions, not one. Energy, healthcare, legal and the trades all buy paid search seriously, and the summer makes home services one of the most expensive local markets in the United States.
- Location targeting that matches the map. The metro is eight counties and a 60-mile drive across. ZIP and radius targeting matched to where you actually serve, with bids by area and hour, instead of one pin downtown.
- Inquiry quality over inquiry count. Call tracking tied to the keyword, forms that qualify, and the CRM or booking software feeding back which inquiries became customers, so bidding learns from revenue.
- A landing page per service. Not the homepage, and not one contact page for twelve services.
- Season planned in advance. Cooling budgets in May, storm response when it happens, and the quieter months used for installs and planned work.
What a click costs in Houston compared with other metros
Average cost per click for the same search with the city name attached, from Google Ads keyword data for the US, October 2026. Market averages, not a forecast for your account.
| Search | Houston | Dallas | Phoenix |
|---|---|---|---|
| plumber [city] | $35.53 | $35.66 | $54.16 |
| HVAC repair [city] | $29.18 | $43.67 | $17.70 |
| roofing company [city] | $14.44 | $10.66 | $16.74 |
| dentist [city] | $16.76 | $12.60 | $21.82 |
| personal injury lawyer [city] | $126.93 | $139.57 | $126.26 |
| IT support [city] | $88.94 | $42.06 | $17.86 |
Houston is not the most expensive metro for everything: HVAC repair costs a third less than in Dallas, and a plumber click costs far less than in Phoenix. IT support is the outlier, at more than twice the Dallas price. The lesson is to price your own auction rather than assume, which is one of the first things an audit does.
The published Houston case
An HVAC and plumbing company in Houston, Google Ads from May 2025 to February 2026, clicks costing $45 to $80. Cost per acquisition fell 44% and qualified leads rose 60%. The figures come from the Google Ads account and the reports delivered during the engagement; nobody independent has audited them, and the full note is on results. What moved it:
- Campaigns split by type of job, so urgent, cheaper work stopped absorbing the budget meant for installs and higher-value repairs.
- Tracking rebuilt so a booked job and a phone call were different events, with the office marking outcomes.
- A weekly pass through the search terms and steady tests of ads and landing pages.
For a Houston law firm or clinic the same three moves apply: separate the practice areas or service lines sharing one campaign, count a signed client or an attended appointment rather than a call, and cut the research searches that eat budget at the prices in the table. Home services PPC →
Houston sectors where this work is already familiar
Home services
HVAC, plumbing, roofing, electrical, pest control and restoration across the metro. Emergency versus planned work, call tracking that separates a booked job from a ring, bids by ZIP and hour, and Local Services Ads compared with Search. The published case is this pattern.
Healthcare
The Texas Medical Center anchors the largest medical cluster in the world, and the private practices around it compete hard for the same searches. Campaigns by service line, measurement to the attended appointment, HIPAA-safe tracking. Healthcare PPC →
Legal and professional services
Personal injury at $127 a click, immigration, family and energy-sector business law. A campaign per practice area, intake tracked to the signed client, and the research searches excluded. PPC for law firms →
Consultant or Houston agency
| Independent consultant | Houston PPC agency | |
|---|---|---|
| Who does the work | The person you spoke to first | An account team, often led by someone junior once the pitch is over |
| How it is charged | Flat monthly fee, never a share of spend | Retainer or a percentage of spend |
| Minimum term | None; 30 days' notice | Commonly 6 to 12 months |
| Landing pages and tracking | Included, by the same person | Often another team or an extra |
| Meetings | Remote, calls on Central time, written updates | In person if you want them |
| Better when | One business, one senior person accountable | Many markets, heavy creative or regular face-to-face |
Engagements start with a fixed-price audit or, for a new account, a setup; either is credited against the first month of management.
Questions people ask before hiring
Do you meet clients in Houston?
The engagement is remote as standard: calls on Central time and written updates. I work from Curitiba, Brazil, two hours ahead of Houston for most of the year. If regular face-to-face meetings matter to you, an agency with a Houston office will suit you better, and I would rather say so at the start.
Do you work with businesses outside Houston?
Yes, across the US and Canada, and with companies from any country that work in English. This page exists because Houston businesses search for a Houston consultant and because the published case is a Houston account; the service and the terms are the same everywhere.
Do you cover the suburbs?
Yes: Katy, Sugar Land, The Woodlands, Pearland, Cypress, Spring, Pasadena, League City and the rest of the metro, with location targeting and bids set to how your business actually serves each area.
What do Houston PPC agencies and consultants charge?
Agencies commonly charge a percentage of spend with a monthly minimum; senior freelancers quote by the hour or a flat retainer. My fee is flat, set from the scope of the account, and quoted in US dollars by email from the form. See pricing.
Related services
Tell me about the account
Spend band, site and what is not working. You get a straight answer on whether I can help, what I would do first and a price range. No proposal deck, no sales follow-up sequence.