Meta Ads
Meta Ads management by a freelance specialist who also runs your Google Ads
Facebook and Instagram campaigns for lead generation and e-commerce, with tracking that survives iOS and ad blockers, a creative testing programme that produces winners on a schedule, and results judged on what the leads became.
What a Meta Ads freelancer does differently from a Google Ads one
Google captures demand that already exists; Meta has to create it. That changes the whole job. On Meta, the creative is the targeting, the algorithm needs volume and consistency to learn, and the biggest lever is usually the offer rather than the audience settings. A Facebook ads consultant who treats it like search will spend a lot of your money on interest stacks that Meta stopped rewarding years ago.
Measurement that holds up
Pixel plus Conversions API, event deduplication, and lead events matched back to CRM stages so a cheap lead that never answers the phone is not counted as a win. See conversion tracking.
Structured creative testing
A fixed cadence of new concepts, each tested against the control with enough budget to read, winners scaled and losers retired. I run the framework and the media; creative production comes from your designer or a studio I work with.
Simple structures
Broad or Advantage+ audiences with consolidated campaigns where the account has volume; tighter structures only where there is a measured reason. Fewer ad sets, more spend per learning phase.
Lead generation and e-commerce, handled differently
Lead generation
Instant forms produce cheap leads and a sales team that stops trusting them. The fix is usually a combination: higher-intent form questions, conditional logic, a landing page variant for comparison, and offline conversion upload of qualified and closed stages so Meta optimises towards the leads that turn into revenue. For home services, healthcare and B2B this matters more than any targeting change.
E-commerce
Catalogue quality, Advantage+ Shopping alongside a controlled prospecting campaign, remarketing that is capped rather than left to run, and a clear view of new-customer cost separated from returning-customer revenue. Meta's reported ROAS and the store's actual margin are reconciled monthly, because they diverge.
How Meta fits next to Google
Run together by one person, the two platforms stop competing for credit. Google Search picks up the demand Meta created; Meta remarketing closes the searchers who did not convert; and budget moves between them based on incremental cost per customer, not on which dashboard looks better. This is the core argument for multi-platform PPC management under one operator, and Meta is where it pays off most because Meta's self-reported numbers are the most generous.
Audit, setup or ongoing
A Meta Ads audit can be bought on its own, and is included in the account audit when both platforms are in scope: tracking, structure, creative fatigue, frequency, audience overlap and the gap between reported and real results. Ongoing management is a flat monthly fee, month to month, with creative production billed by whoever makes it. Pricing follows the same model as everything else here; see pricing.
Questions people ask before hiring
How much does a freelance Facebook ads specialist cost?
A flat monthly fee for management, set by scope, plus whatever your creative production costs. Not a percentage of spend. A one-off audit is a fixed price. The pricing page has typical ranges.
Do you produce the creative?
I write the copy, brief the concepts and run the testing framework. Image and video production comes from your designer or a studio, because a single operator cannot produce creative at the volume Meta rewards, and pretending otherwise is how accounts stall.
Is Meta right for my business?
If the product can be understood from a feed post and the margin supports a cost per lead that includes some unqualified ones, usually yes. For high-ticket B2B with long cycles, LinkedIn or Google typically comes first and Meta serves as remarketing. I will say which on the call.
How do you deal with iOS tracking loss?
Conversions API alongside the pixel, deduplicated events, enhanced matching, and offline conversion uploads from the CRM. Reported numbers are still modelled; the CRM is the source of truth for decisions.
Can you audit an existing Meta account before I commit?
Yes. The audit is fixed price, does not require moving anything, and is credited against the first month if you continue.
Related services
Tell me about the account
Spend band, site and what is not working. You get a straight answer on whether I can help, what I would do first and a price range. No proposal deck, no sales follow-up sequence.